Build In Public

Watch us run our own playbook.

Every system on this site was built the way we build for clients — and logged here, dated, with the lessons. If we can't ship for ourselves, why would you trust us with yours?

JULY 2026 · WEEK 2

Proof layer: Case 002 (Microflex Film), Trust Center, this Build Log

Published our first named client case — Microflex Film Corporation's full digital operating layer (3D configurator, spec tools, routed intake, client portal) — plus a plain-language Trust Center and this page.

Proof beats promises. One real client outranks fifty capability claims.
JULY 2026 · WEEK 2

Engagement engine: personal dashboards, live benchmarks, Ask the Library

Shipped My A10TION (a per-visitor command center), anonymous benchmarks on every diagnostic ("bigger leak than 73% of operators"), article polls, a daily rotating signal, shareable Scan scorecards, and an instant-answer search across 55 system files.

Every tool run makes the site smarter — data compounds where features don't.
JULY 2026 · WEEK 2

Diagnostics rebuilt to prescribe, not just measure

Replaced generic utilities with 8 sales diagnostics. Every result now ends in a priced prescription pulled live from the service catalog, and feeds the visitor's system stack.

A free tool that doesn't point at the fix is a donation, not marketing.
JULY 2026 · WEEK 2

Newsletter gate + Google Analytics wired

Tools now unlock with name/email/business (deduped, honeypotted, admin-only list), and GA4 runs behind cookie consent. We finally measure our own visitor → lead rate — the same medicine we prescribe.

An unmeasured funnel is a story you tell yourself.
JULY 2026 · WEEK 1

Incident: recovered 8 pages from release archaeology

A mass edit had silently truncated 8 pages across several deploys. Recovered intact versions from hosting release history via a hidden preview channel, repaired a double-encoding bug byte-by-byte, and added always-revalidate caching so stale pages can never stick again.

Deploys need automated completeness checks — trust nothing that isn't verified. We log failures here too; that's the point of building in public.
JULY 2026 · WEEK 1

Resources hub: Signal Library, community board, industries, downloads

12 operator playbook articles with likes/useful counters and threaded comments, a public community bulletin, 9 industry pain-maps, 4 free downloads — all on locked-down, validated cloud rules with no accounts required.

Free intel is top-of-funnel inventory. Ship the library before you need it.
JULY 2026 · WEEK 1

Security + SEO/AEO pack

Full security-header suite, security.txt, structured data on every page, a 95-URL sitemap, robots policy that welcomes AI crawlers, and llms.txt so AI search engines can cite us accurately.

The next search engine is an AI with a reading list. Get on it early.
JULY 2026 · WEEK 1

AI concierge with human takeover

Replaced the scripted chat with Tidio + Lyro — AI answers around the clock, humans take over live when it matters.

AI for coverage, humans for judgment. Same rule we sell.
JULY 2026 · WEEK 1

Learning Center: all 55 services documented

Every service got a deep-dive page — what it is, how it works, tools, benefits, costs, maintenance, use cases, and what it pairs with. Plus a stack builder that carries selections into the Scan.

Documentation is a sales team that never sleeps.
JULY 2026 · WEEK 1

The A10TION Scan v2 + automated designed quotes

Rebuilt intake as a 7-stage diagnostic with live insights per answer, scores, gap analysis and a recommended package — delivered instantly as a branded email to the prospect with a copy to us. Zero human latency.

The intake IS the product demo.
JULY 2026 · WEEK 1

a10tion.digital launched on the custom domain

Brand system, personalized landing paths, 3 system deep-dives, pricing, catalog — deployed on Firebase with the domain, SSL and Search Console verified.

Ship the whole system, then improve in public — waiting for perfect is how sites die in staging.
On the roadmap — next up
// COMMITTED, IN ORDER
  • Scan v3: five maturity scores (operations, customer experience, marketing, data, AI readiness) with named levels and a branded PDF report
  • Solution Finder: symptom-in, architecture-out troubleshooting engine
  • Interactive Business OS Map — click any layer of a running business and see what fixes it
  • Client portal public preview with sanitized sample data
  • Vertical experiences: manufacturing first (Microflex opened that door)
  • Scan history + transformation scorecards for returning clients

This is how we'd build yours, too.

Logged, tested, shipped, improved. Start with the Scan.
RUN A10TION SCAN →